Category: App Store

In the global digital economy, smartphones have emerged as the new frontier for businesses. As more and more individuals turn towards their mobile phones for their daily needs, the mobile application industry is witnessing exponential growth. According to recent statistics, as of the second quarter of 2021, there were 3.48 million apps available on Google Play and 2.22 million apps available on Apple’s App Store. That’s nearly 6 million apps in total, catering to a wide array of user needs and preferences.

But as an entrepreneur or a business, how can you tap into this opportunity and increase your reach to millions of potential customers worldwide? The answer is by creating a mobile app. And not just creating a mobile app, but also ensuring that it’s available on the two major app stores, Google Play and Apple App Store, to cover the broadest user base possible. This article will explore why you need to have a Google Play and Apple Developer account for your new mobile app.

1. Access to a Wide User Base

There’s a reason why you’d want to have your app on both Google Play and the Apple App Store: it ensures that your app is accessible to as many people as possible. If we’re to believe the recent statistics, Android holds 72.2% of the global mobile operating system market share, while iOS holds a 27.47% share. The numbers make it clear: if you want your app to be available to the vast majority of smartphone users, you need a developer’s account on both platforms.

2. Higher Revenue Opportunities

Another compelling reason to create a developer’s account with both Google Play and Apple App Store is the revenue potential. Although Android has a larger market share, iOS users are known to spend more on apps. Thus, by making your app available on both platforms, you can tap into the different spending habits of users and maximize your profit potential.

3. Robust Developer Tools and Support

Both Google and Apple provide developers with robust tools and resources to build, test, and distribute their apps. Android’s developer platform, Android Studio, and Apple’s Xcode come with a plethora of features and support systems that can help you craft a quality app. They also provide comprehensive documentation and community support to help you troubleshoot issues and improve your app’s quality.

4. Regular App Updates and User Engagement

With a developer’s account, you have the liberty to publish updates to your app whenever necessary. Regular updates not only help in maintaining the app’s functionality and fixing bugs but also help keep your audience engaged. It’s also an excellent way to introduce new features and improvements, keeping your app relevant and up-to-date.

5. Insights and Analytics

Both Google Play Console and Apple’s App Store Connect provide developers with detailed insights and analytics about their apps. You can track the number of installs, user ratings, revenue, and much more. These insights can be instrumental in understanding user behavior and making data-driven decisions to improve your app.

6. Enhanced App Visibility and Organic Discovery

The Google Play and Apple App Stores are not just platforms to host your app; they are powerful search engines. Many users discover new apps through organic searches on these platforms. Having your app in these stores enhances its visibility, improving its chances of being discovered by potential users.

7. In-App Purchases and Monetization

One of the major benefits of having a developer’s account is the ability to integrate in-app purchases. Whether it’s unlocking premium features, buying virtual goods, or subscribing to a service, in-app purchases offer a significant revenue stream. Google Play and Apple handle the transactions, ensuring a seamless experience for your users.

8. Global Reach

Having your app on both Google Play and the Apple App Store means your app is available to users all around the world. This global reach can significantly expand your user base and, by extension, your business.

9. Credibility and Trust

An app on Google Play or the Apple App Store tends to have more credibility among users. These platforms have stringent guidelines for app submission and regularly monitor apps for quality and security. This process instills a sense of trust in users, who can download apps without worrying about security issues.

10. Beta Testing and User Feedback

Lastly, developer accounts on these platforms allow you to conduct beta testing. You can release your app to a limited audience, gather feedback, identify bugs, and make improvements before the final launch. It’s an essential part of quality assurance and makes sure your app delivers a great user experience.

In my conclusion, a Google Play and Apple Developer’s account are not just tools for hosting your app; they are gateways to success. The benefits far outweigh the initial cost and effort required to set up these accounts, offering you a world of opportunities in return. By tapping into the vast user base, gaining access to robust tools, and leveraging the monetization opportunities these platforms offer, you can unlock your app’s success and propel your business forward in the digital era. So, don’t wait, start your journey towards app success today by getting your developer’s account for Google Play and Apple’s App Store. Click here To Learn More